Craig Ash

In a very special episode, The Industrious President Andy Austin sat down with Swarovski UK & Ireland MD, Craig Ash, following his keynote at the Retail Technology Show. They discussed some of the topics raised by his session titled, "Driving Sales & Engagement Through Creating a Truly Immersive In-Store Experience For Omnichannel Shoppers", including:

• Evaluating your omnichannel customers’ expectations around brining the best of online into the store
• Assessing the best ways to identify your customers in store in an engaging way
• Using technology innovation to join up the customer journey for seamless shopping 
• Evaluating which store technology offers you maximum opportunity to engage your customers in an immersive experience  
• Rethinking store colleague training to further engage your customers in a powerful, frictionless experience 

The Retail Maverick Show is a Redline Retail in association with The Industrious production